Latest from the Blog
Why Your Site Needs to be Mobile-friendlyMay 16, 2017 - 4:53 pmBrowsing the internet only on your computer is a thing of the past. More and more internet users are now logging on to the internet with the small screen in their hands. With more of your potential customers using their smartphone to find you, will they like what they see? What makes a website mobile friendly? […]
White Hat or Black Hat SEO: The Right and Wrong Way to Improve Your Small Businesses’ Ranking
/in Small Business Marketing, Web Design /by Kyle HaasOptimizing your small business website and content for search engines (aka SEO) involves techniques often grouped into two large categories, white hat and black hat. Unfortunately, these two categories are less about your sense of fashion and more about the methods you use to improve your ranking.
So let’s take a look at what these two categories mean, some of the techniques you might find in each one, and how to avoid “SEO experts” who “promise to put you on the front page of Google” who might end up doing more harm to your ranking than improvement.
Is Online Marketing Right for My Small Business?
/in Small Business Marketing /by Kyle HaasInternet advertising and marketing platforms offer small businesses the same tools, techniques and resources that were once only available to big ol’ businesses. For only a few dollars (and I mean literally a couple bucks) you can deliver your message to a very specific audience, at a very specific time, with very specific reporting. The possibilities are endless.
Platforms like Google Adwords or Facebook Advertising make this process much more accessible for small business owners, but that doesn’t mean everyone should do it. So, is online marketing right for your small business?
How Do I Get a Website for My Small Business?
/in Small Business Marketing, Web Design /by Kyle HaasIt’s a question we hear a lot from first-time entrepreneurs, how do I get a website for my small business? With all the options for website builders, designers, tools, and services the choice can be overwhelming, especially for someone unfamiliar with how web design works.
So what’s a small business owner to do? Where should they start? Here are 3 steps you can follow to help you figure out how to get a website for your small business.
Small Business Marketing Tips… from a Garage Sale
/in Small Business Marketing /by Kyle HaasSmall business marketing tips can come from strange places for those who keep an eye open. This past weekend, my parents held a garage sale to clear out some of their old items and, in their words, “tidy things up around here.” As the oldest child, I was recruited to man the cash box.
As I sat there collecting money from strangers for mementos of bygone bowling tournaments and bad boy-band records, I saw three small business marketing tips hidden in the simplest of businesses, the humble garage sale.
Hacked Websites and Their Effect on SEO
/in Web Design /by Kyle HaasA hacked website is often an urgent problem for small business owners. We’ve had clients describe their web hacking like a home invasion: someone ransacked the place, stole information and valuables, and left the owners with a deep feeling of violation. But until recently, there had not been any survey or studies into just how impactful a web hacking can actually be to a small business owner.
Thanks to a recent survey by Wordfence of over 1,600 website owners, we now have some insight into three primary areas of impact: search engine optimization (SEO), the amount of time a typical recovery takes, and the typical costs of repairing or replacing the site following a hack. The results were surprising.