Optimizing your small business website and content for search engines (aka SEO) involves techniques often grouped into two large categories, white hat and black hat. Unfortunately, these two categories are less about your sense of fashion and more about the methods you use to improve your ranking.
So let’s take a look at what these two categories mean, some of the techniques you might find in each one, and how to avoid “SEO experts” who “promise to put you on the front page of Google” who might end up doing more harm to your ranking than improvement.
https://onestopsiteshop.com/wp-content/uploads/2016/11/white_hat_vs_black_hat.jpg6301500Kyle Haashttps://onestopsiteshop.com/wp-content/uploads/2015/09/WebLogo.pngKyle Haas2016-11-08 11:54:092016-11-14 17:29:39White Hat or Black Hat SEO: The Right and Wrong Way to Improve Your Small Businesses’ Ranking
Internet advertising and marketing platforms offer small businesses the same tools, techniques and resources that were once only available to big ol’ businesses. For only a few dollars (and I mean literally a couple bucks) you can deliver your message to a very specific audience, at a very specific time, with very specific reporting. The possibilities are endless.
Platforms like Google Adwords or Facebook Advertising make this process much more accessible for small business owners, but that doesn’t mean everyone should do it. So, is online marketing right for your small business?
https://onestopsiteshop.com/wp-content/uploads/2016/11/online_marketing_for_small_business.jpg6091030Kyle Haashttps://onestopsiteshop.com/wp-content/uploads/2015/09/WebLogo.pngKyle Haas2016-11-04 16:53:152016-11-09 14:07:54Is Online Marketing Right for My Small Business?
It’s a question we hear a lot from first-time entrepreneurs, how do I get a website for my small business? With all the options for website builders, designers, tools, and services the choice can be overwhelming, especially for someone unfamiliar with how web design works.
So what’s a small business owner to do? Where should they start? Here are 3 steps you can follow to help you figure out how to get a website for your small business.
https://onestopsiteshop.com/wp-content/uploads/2016/08/how_do_i_get.jpg8871500Kyle Haashttps://onestopsiteshop.com/wp-content/uploads/2015/09/WebLogo.pngKyle Haas2016-08-14 10:31:332016-11-06 11:59:07How Do I Get a Website for My Small Business?
Small business marketing tips can come from strange places for those who keep an eye open. This past weekend, my parents held a garage sale to clear out some of their old items and, in their words, “tidy things up around here.” As the oldest child, I was recruited to man the cash box.
As I sat there collecting money from strangers for mementos of bygone bowling tournaments and bad boy-band records, I saw three small business marketing tips hidden in the simplest of businesses, the humble garage sale.
https://onestopsiteshop.com/wp-content/uploads/2016/08/garage_sale_marketing_tips.jpg6281200Kyle Haashttps://onestopsiteshop.com/wp-content/uploads/2015/09/WebLogo.pngKyle Haas2016-08-09 10:19:242016-08-09 10:19:24Small Business Marketing Tips… from a Garage Sale
A hacked website is often an urgent problem for small business owners. We’ve had clients describe their web hacking like a home invasion: someone ransacked the place, stole information and valuables, and left the owners with a deep feeling of violation. But until recently, there had not been any survey or studies into just how impactful a web hacking can actually be to a small business owner.
Thanks to a recent survey by Wordfence of over 1,600 website owners, we now have some insight into three primary areas of impact: search engine optimization (SEO), the amount of time a typical recovery takes, and the typical costs of repairing or replacing the site following a hack. The results were surprising.
https://onestopsiteshop.com/wp-content/uploads/2016/05/hacked_website_seo-1.jpg292850Kyle Haashttps://onestopsiteshop.com/wp-content/uploads/2015/09/WebLogo.pngKyle Haas2016-05-12 12:27:442016-11-06 12:00:32Hacked Websites and Their Effect on SEO
White Hat or Black Hat SEO: The Right and Wrong Way to Improve Your Small Businesses’ Ranking
/in Small Business Marketing, Web DesignOptimizing your small business website and content for search engines (aka SEO) involves techniques often grouped into two large categories, white hat and black hat. Unfortunately, these two categories are less about your sense of fashion and more about the methods you use to improve your ranking.
So let’s take a look at what these two categories mean, some of the techniques you might find in each one, and how to avoid “SEO experts” who “promise to put you on the front page of Google” who might end up doing more harm to your ranking than improvement.
Read more
Is Online Marketing Right for My Small Business?
/in Small Business MarketingInternet advertising and marketing platforms offer small businesses the same tools, techniques and resources that were once only available to big ol’ businesses. For only a few dollars (and I mean literally a couple bucks) you can deliver your message to a very specific audience, at a very specific time, with very specific reporting. The possibilities are endless.
Platforms like Google Adwords or Facebook Advertising make this process much more accessible for small business owners, but that doesn’t mean everyone should do it. So, is online marketing right for your small business?
Read more
How Do I Get a Website for My Small Business?
/in Small Business Marketing, Web DesignIt’s a question we hear a lot from first-time entrepreneurs, how do I get a website for my small business? With all the options for website builders, designers, tools, and services the choice can be overwhelming, especially for someone unfamiliar with how web design works.
So what’s a small business owner to do? Where should they start? Here are 3 steps you can follow to help you figure out how to get a website for your small business.
Read more
Small Business Marketing Tips… from a Garage Sale
/in Small Business MarketingSmall business marketing tips can come from strange places for those who keep an eye open. This past weekend, my parents held a garage sale to clear out some of their old items and, in their words, “tidy things up around here.” As the oldest child, I was recruited to man the cash box.
As I sat there collecting money from strangers for mementos of bygone bowling tournaments and bad boy-band records, I saw three small business marketing tips hidden in the simplest of businesses, the humble garage sale.
Read more
Hacked Websites and Their Effect on SEO
/in Web DesignA hacked website is often an urgent problem for small business owners. We’ve had clients describe their web hacking like a home invasion: someone ransacked the place, stole information and valuables, and left the owners with a deep feeling of violation. But until recently, there had not been any survey or studies into just how impactful a web hacking can actually be to a small business owner.
Thanks to a recent survey by Wordfence of over 1,600 website owners, we now have some insight into three primary areas of impact: search engine optimization (SEO), the amount of time a typical recovery takes, and the typical costs of repairing or replacing the site following a hack. The results were surprising.
Read more