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Online Marketing for Accountants: How Your Firm Can Use the Web Effectively

A famous line from the movie Field of Dreams whispers, “If you build it, they will come.” But when it comes to snagging a healthy chunk of internet traffic, many accounting firms discover that merely having a website isn’t the key.

While a great website is essential as a home base, today’s online marketing for accountants demands a more comprehensive program than throwing up a website and forgetting about it. You also need to master content marketing, social media marketing, email marketing, and more. The following tips should help a struggling online marketing plan find new life.

7 Free Ways to Get Your First 1000 Website Visitors

“If you build it, they will come,” simply does not work for new websites. As a small business website designer I’ve seen this story far too many times. Site owners expect their customers to be as excited about their new website as they are, but high expectations often leads to big disappointments. So what can a new website owner do to increase website visitors? And how can they drive that traffic to their offers without spending a lot of money?

White Hat or Black Hat SEO: The Right and Wrong Way to Improve Your Small Businesses’ Ranking

Optimizing your small business website and content for search engines (aka SEO) involves techniques often grouped into two large categories, white hat and black hat. Unfortunately, these two categories are less about your sense of fashion and more about the methods you use to improve your ranking.

So let’s take a look at what these two categories mean, some of the techniques you might find in each one, and how to avoid “SEO experts” who “promise to put you on the front page of Google” who might end up doing more harm to your ranking than improvement.

Is Online Marketing Right for My Small Business?

Internet advertising and marketing platforms offer small businesses the same tools, techniques and resources that were once only available to big ol’ businesses. For only a few dollars (and I mean literally a couple bucks) you can deliver your message to a very specific audience, at a very specific time, with very specific reporting. The possibilities are endless.

Platforms like Google Adwords or Facebook Advertising make this process much more accessible for small business owners, but that doesn’t mean everyone should do it. So, is online marketing right for your small business?

How Do I Get a Website for My Small Business?

It’s a question we hear a lot from first-time entrepreneurs, how do I get a website for my small business? With all the options for website builders, designers, tools, and services the choice can be overwhelming, especially for someone unfamiliar with how web design works.

So what’s a small business owner to do? Where should they start? Here are 3 steps you can follow to help you figure out how to get a website for your small business.

Small Business Marketing Tips… from a Garage Sale

Small business marketing tips can come from strange places for those who keep an eye open. This past weekend, my parents held a garage sale to clear out some of their old items and, in their words, “tidy things up around here.” As the oldest child, I was recruited to man the cash box.

As I sat there collecting money from strangers for mementos of bygone bowling tournaments and bad boy-band records, I saw three small business marketing tips hidden in the simplest of businesses, the humble garage sale.

Using Social Media to Boost Your Small Business

These days it’s hard to find a person who isn’t on social media. Statistically speaking, almost everyone in the US has a Facebook account. Many also have accounts on Twitter, Instagram, Pinterest, YouTube, Linkedin… the list goes on and on.

Social media has become an intrinsic part of our lives. This is no surprise for marketers, but the importance and pervasiveness of social media means you can’t “get around to it.” Instead, social media represents a huge opportunity for small, local businesses – if it’s done right. From interacting with customers to increasing awareness, just about every business can grow using social media.

7 Ways to Start Marketing Your Small Business TODAY

No matter which industry you’re in, there are bound to be competitors vying for customer attention. With new businesses and competition cropping up every day, you need to start marketing if you intend to build your business. If you want attention and recognition from your targeted demographic, you need to market heavily and market well.

But sometimes small business owners are reluctant to venture into the world of marketing. Modern marketing techniques are quite intimidating and can confuse people who are not familiar with them. There are so many options to choose from, so where can you start? Here are seven ways for you to start marketing today:

Should You Hire a Web Designer or Try to Build a Website Yourself?

I know what you’re thinking: this article is written by a web design company, so of course they’re going to recommend hiring a professional web designer.

And you’d be right… sort of.

How Do I Start Marketing My Small Business?

People often ask us what the best method is to start marketing their small business, and with good reason. From distributing flyers to Super Bowl advertisements and everything in between, the options for marketing and advertising a business can be overwhelming.

But let’s be honest, advertising at the Super Bowl isn’t even on your radar. Instead you’re just trying to get your name out there. We always start with one crucial question “How’s your website?”