These days it’s hard to find a person who isn’t on social media. Statistically speaking, almost everyone in the US has a Facebook account. Many also have accounts on Twitter, Instagram, Pinterest, YouTube, Linkedin… the list goes on and on.

Social media has become an intrinsic part of our lives. This is no surprise for marketers, but the importance and pervasiveness of social media means you can’t “get around to it.” Instead, social media represents a huge opportunity for small, local businesses – if it’s done right. From interacting with customers to increasing awareness, just about every business can grow using social media.

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