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Online Marketing for Accountants: How Your Firm Can Use the Web Effectively

A famous line from the movie Field of Dreams whispers, “If you build it, they will come.” But when it comes to snagging a healthy chunk of internet traffic, many accounting firms discover that merely having a website isn’t the key.

While a great website is essential as a home base, today’s online marketing for accountants demands a more comprehensive program than throwing up a website and forgetting about it. You also need to master content marketing, social media marketing, email marketing, and more. The following tips should help a struggling online marketing plan find new life.

White Hat or Black Hat SEO: The Right and Wrong Way to Improve Your Small Businesses’ Ranking

Optimizing your small business website and content for search engines (aka SEO) involves techniques often grouped into two large categories, white hat and black hat. Unfortunately, these two categories are less about your sense of fashion and more about the methods you use to improve your ranking.

So let’s take a look at what these two categories mean, some of the techniques you might find in each one, and how to avoid “SEO experts” who “promise to put you on the front page of Google” who might end up doing more harm to your ranking than improvement.