Internet advertising and marketing platforms offer small businesses the same tools, techniques and resources that were once only available to big ol’ businesses. For only a few dollars (and I mean literally a couple bucks) you can deliver your message to a very specific audience, at a very specific time, with very specific reporting. The possibilities are endless.
Platforms like Google Adwords or Facebook Advertising make this process much more accessible for small business owners, but that doesn’t mean everyone should do it. So, is online marketing right for your small business?