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Online Marketing for Accountants: How Your Firm Can Use the Web Effectively

A famous line from the movie Field of Dreams whispers, “If you build it, they will come.” But when it comes to snagging a healthy chunk of internet traffic, many accounting firms discover that merely having a website isn’t the key.

While a great website is essential as a home base, today’s online marketing for accountants demands a more comprehensive program than throwing up a website and forgetting about it. You also need to master content marketing, social media marketing, email marketing, and more. The following tips should help a struggling online marketing plan find new life.

7 Free Ways to Get Your First 1000 Website Visitors

“If you build it, they will come,” simply does not work for new websites. As a small business website designer I’ve seen this story far too many times. Site owners expect their customers to be as excited about their new website as they are, but high expectations often leads to big disappointments. So what can a new website owner do to increase website visitors? And how can they drive that traffic to their offers without spending a lot of money?

Is Online Marketing Right for My Small Business?

Internet advertising and marketing platforms offer small businesses the same tools, techniques and resources that were once only available to big ol’ businesses. For only a few dollars (and I mean literally a couple bucks) you can deliver your message to a very specific audience, at a very specific time, with very specific reporting. The possibilities are endless.

Platforms like Google Adwords or Facebook Advertising make this process much more accessible for small business owners, but that doesn’t mean everyone should do it. So, is online marketing right for your small business?

How Do I Get a Website for My Small Business?

It’s a question we hear a lot from first-time entrepreneurs, how do I get a website for my small business? With all the options for website builders, designers, tools, and services the choice can be overwhelming, especially for someone unfamiliar with how web design works.

So what’s a small business owner to do? Where should they start? Here are 3 steps you can follow to help you figure out how to get a website for your small business.