How Do I Start Marketing My Small Business?

People often ask us what the best method is to start marketing their small business, and with good reason. From distributing flyers to Super Bowl advertisements and everything in between, the options for marketing and advertising a business can be overwhelming.

But let’s be honest, advertising at the Super Bowl isn’t even on your radar. Instead you’re just trying to get your name out there. We always start with one crucial question “How’s your website?”

Start Marketing with a Great Website

We believe the core of every effective marketing strategy is a rock solid website to offer information, showcase your product or service, and collect customer information.

Your website should act as a hub for all of your marketing efforts. Whether its flyers, online advertising, or even cold calling, your goal should always be to drive people back to your website. The reasoning is pretty simple:

Showcase Your Style

On your website you have complete control over the aesthetic and messaging. Your brand isn’t diluted to a specific style or format like it often is on social media or in cookie cutter DIY sites. With a professional website you have the freedom to show what you want, how you want, when you want, without having to pay for “promoted” messages or listings.

Connect on Your Terms

You have control over HOW people connect with you. Whether that’s a contact form or information request, you only have to keep track of one incoming “pipe”. This prevents contacts from getting lost in the cracks and gives you a starting point for a consistent process. It also gives the appearance of a professional business to your customers. Nothing makes a customer second-guess their decision like contacting you@gmail.com instead of you@yourbusiness.com

Supercharge Your Other Marketing

Your website can be customized to tie in with each individual marketing campaign. Through the use of specialized landing pages, it’s possible to track the results of your outreach and see how much traffic directly resulted from your method. This allows you to test different strategies, find what’s most effective, and then focus your efforts there. Plus you have the ability to display campaign-specific offers or information.

Access Full Analytics

Unlike other venues, your website can provide you with specific and useful analytics information.

• Which of your pages is most popular?
• Where is your audience visiting from?
• How long are they viewing your message?
• What’s the last thing they see before they decide to contact you?

All of this information is available when a potential customer visits your website. We believe more information leads to smarter decisions.

Your website should act as your home base, the center for all of your marketing outreach and branding efforts. To spend money on advertising without first ensuring you have a great website is putting the cart before the horse. Begin by taking the time to make your website is beautiful and functional, then start advertising. You’ll rest easier knowing your business is offering a good first impression.