A famous line from the movie Field of Dreams whispers, “If you build it, they will come.” But when it comes to snagging a healthy chunk of internet traffic, many accounting firms discover that merely having a website isn’t the key.

While a great website is essential as a home base, today’s online marketing for accountants demands a more comprehensive program than throwing up a website and forgetting about it. You also need to master content marketing, social media marketing, email marketing, and more. The following tips should help a struggling online marketing plan find new life.

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